SEO Uzmanı 8

Arama motoru optimizasyonu, web sitelerini kontrol motorlarının elan huzurlu bir şekilde anlayabilmesine “taramasına” olanak sağlayacak şekilde kontrol motorlarının kriterlerine uygun hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili kontrol motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak deyiş edilmektedir. Arama motorları kontrol sonuçlarının suistimal edilmemesi kucakin bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azcaından nelerin yapılmayacağı konusunda olgun vermektedir. İnternetin jurnal yaşamda ve hesaplı anlamda enerjisinin artması neticesinde hızla yaygınlaşmaya başlangıçlamıştır. Dijital pazarlamanın bir madun koludur.

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